About this course
Learn to plan, execute, and measure a social media and digital marketing presence — content strategy, platform-specific best practice, community management, paid social advertising, analytics/reporting, email marketing, and AI-assisted marketing tools — ending in a capstone mini campaign, planned and launched.
Where this course can take you
Nearly every business now needs someone running its social media and paid advertising, and most small and medium businesses in Nigeria currently handle this badly or not at all. Graduates take on social media manager roles in house or at agencies, freelance by managing multiple small business accounts at once, or run paid campaigns for clients on a retainer basis. The capstone mini campaign, planned and actually launched, gives you a real result to quote in client pitches afterward.
Who this course is for
Beginners entering social media/digital marketing roles, small business owners managing their own brand presence, career-changers moving into marketing. No prior marketing experience assumed — this is a Beginner-tier course.
Entry requirements
- Minimum age 16, basic digital literacy
- Active or creatable accounts on at least one major social platform
- No prior marketing/advertising experience required
Curriculum
Module 1: Foundations of Social Media Management & Digital Marketing (5 lectures)
- VideoWelcome to Social Media Management & Digital Marketing15 min
- ArticleWhat Does a Social Media Manager / Digital Marketer Actually Do?50 min
- ArticleThe Current Platform Landscape: Where Your Audience Actually Is50 min
- ArticleSetting Marketing Goals: Awareness, Engagement, and Conversion50 min
- QuizModule 1 Quiz: Foundations15 min
Module 2: Content Strategy & Planning (4 lectures)
- ArticleDefining Your Content Pillars, Step by Step75 min
- ArticleBuilding a Content Calendar That You'll Actually Stick To75 min
- ArticleBatching and Repurposing Content Efficiently70 min
- QuizModule 2 Quiz: Content Strategy & Planning20 min
Module 3: Platform-Specific Best Practices (5 lectures)
- ArticleInstagram in 2026: Formats, Algorithm Basics, and Best Practices60 min
- ArticleTikTok & Short-Form Video: What Actually Performs60 min
- ArticleFacebook & Community Groups: Still Relevant, Used Differently60 min
- ArticleLinkedIn for Brands and Professionals60 min
- ArticleAdapting One Idea Across Every Platform, Step by Step60 min
Module 4: Community Management & Engagement (3 lectures)
- ArticleResponding to Comments and DMs: A Practical System60 min
- ArticleHandling Negative Feedback and Criticism Professionally60 min
- ArticleBuilding Genuine Engagement vs. Chasing Vanity Metrics60 min
Module 5: Paid Social Advertising Basics (5 lectures)
- ArticleAnatomy of an Ad Campaign: Objective, Audience, Budget, Creative70 min
- ArticleTargeting Basics: Reaching the Right Audience Without Wasting Budget70 min
- ArticleSetting a Budget and Bidding, Step by Step70 min
- ArticleReading Your Ad Platform's Own Reporting Critically70 min
- QuizModule 5 Quiz: Paid Social Advertising20 min
Module 6: Analytics & Reporting (4 lectures)
- ArticleThe Metrics That Actually Matter, by Goal Type75 min
- ArticleSetting Up a Simple Tracking Routine75 min
- ArticleBuilding a Client/Stakeholder Report, Step by Step75 min
- QuizModule 6 Quiz: Analytics & Reporting20 min
Module 7: Email Marketing Basics (2 lectures)
- ArticleBuilding an Email List the Right Way60 min
- ArticleWriting a Simple Welcome Sequence, Subject Lines, and Deliverability Basics60 min
Module 8: AI Tools for Social Media & Marketing (2 lectures)
- ArticleUsing AI for Content Ideation, Captioning, and Scheduling100 min
- QuizModule 8 Quiz: AI Tools for Social Media & Marketing20 min
Module 9: Capstone — Build & Launch a Mini Campaign (1 lecture)
- ArticleCapstone Brief: Build & Launch a Mini Campaign120 min
